This year, a 30-second spot during Super Bowl XLVIII will cost about $4
million. Even for mega-brands, deciding to spend millions of dollars
for one ad is not an easy decision – especially since the stakes are so
high. A well-received Super Bowl ad will deliver lasting brand lift
worth every dollar, but a flop will cost the same and could do
irreparable damage to your brand.
CEO, Avi Brown writes in MediaPost about the 10 metrics that every
marketer should measure for every video campaign.
Metrics Every Video Advertiser Should Measure in 2014
BrandAds CEO Avi Brown. Originally published on MediaPost.
The result of relying on outmoded and limited metrics is dire.
Marketers unknowingly waste billions of dollars each year on video
ads that, in many cases, aren’t being seen by consumers. Needless to
say, if a marketer pays for an ad impression that nobody sees, it’s
impossible for that impression to materially move the ROI needle for
Here are 10 metrics that every marketer should measure for
every video campaign: