Friday, January 31, 2014

Are Super Bowl ads for $4M for 30 seconds worth it? BrandAds

BrandAds co-founder Ryan Pamplin discusses Super Bowl commercials on FOX Business and Adotas.

 
 
 
Will Your $4-Million Super Bowl Ad Soar Or Flop? Find Out Before You Air It!
 
As seen on FOX Business and Adotas.
 
Dear Erik,

This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift worth every dollar, but a flop will cost the same and could do irreparable damage to your brand.
 
 


 


 

10 Metrics Every Video Advertiser Should Measure in 2014 - BrandAds


 

BrandAds CEO, Avi Brown writes in MediaPost about the 10 metrics that every marketer should measure for every video campaign.


 
 
 
10 Metrics Every Video Advertiser Should Measure in 2014
 

By BrandAds CEO Avi Brown. Originally published on MediaPost.
 
Dear Erik,

The result of relying on outmoded and limited metrics is dire. Marketers unknowingly waste billions of dollars each year on video ads that, in many cases, aren’t being seen by consumers. Needless to say, if a marketer pays for an ad impression that nobody sees, it’s impossible for that impression to materially move the ROI needle for their brand.

Here are 10 metrics that every marketer should measure for every video campaign:
 

 
 
 
 
 


From Dusk Till Dawn: The Series


 
Series Directed by
Robert Rodriguez
...
(3 episodes, 2014)
...
(1 episode, 2014)
...
(1 episode, 2014)
Storyline
A Texas Ranger is in hot pursuit of the infamous Gecko brothers.  
video