Artemis, named after the twin sister of Apollo who is also the Goddess of
the Moon and the hunt, encompasses all of our efforts to return humans to the
Moon – which will prepare us and propel us on to Mars. Through the Artemis
program, we will see the first woman and the next man walk on the surface of
the Moon. As the “torch bringer,” literally and figuratively, Artemis will
light our way to Mars.
With this in mind, NASA is unveiling the new Artemis program identity, a
bold look that embodies the determination of the men and women who will carry
our missions forward. They will explore regions of the Moon never visited
before, unlock mysteries of the Universe and test the technology that will
extend the bounds of humanity farther into the Solar System.
This new identity draws inspiration from the Apollo program logo and
mission patch. Using an “A” as the primary visual and a trajectory from Earth
to the Moon, we honor all that the Apollo program achieved. However, through
Artemis we will forge our own path, pursue lunar exploration like never before,
and pave the way to Mars.
With Earth Blue, Rocket Red and Lunar Silver for colors, every part of the
identity has meaning:
- THE A: The A symbolizes an arrowhead from Artemis’ quiver and
represents launch.
- TIP OF THE A: The tip of the A of Artemis points beyond the Moon and
signifies that our efforts at the Moon are not the conclusion, but rather
the preparation for all that lies beyond.
- EARTH CRESCENT: The crescent of the Earth at the bottom shows missions
from humanity’s perspective. From Earth we go. Back to Earth all that we
learn and develop will return. This crescent also visualizes Artemis’ bow
as the source from which all energy and effort is sent.
- TRAJECTORY: The trajectory moves from left to right through the
crossbar of the “A” opposite that of Apollo. Thus highlighting the
distinct differences in our return to the Moon. The trajectory is red to
symbolize our path to Mars.
- MOON: The Moon is our next destination and a stepping stone for Mars.
It is the focus of all Artemis efforts.
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